On-Page SEO
For On Page SEO you attract readers by providing high-quality content. The technique is to make the articles as relevant as possible to what the searcher is looking for. It greatly helps if you are an expert on the topic you are writing about. This way, you can give new and useful information to the reader. This type of SEO mainly uses keywords to let the search engine know that the website has what the searcher is looking for. The main strength of On Page SEO is that once the reader has been directed to the site, he or she is more likely to stay since it relies on unique and relevant content. However, especially for new websites, it might take time before the search engine discovers your content. There is also a limit to how many times you can use the keyword because too much usage may mark your content as spam.
On-Page SEO:
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common on-page SEO mistakes
Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Avoid spammy SEO tactics
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking
Off Page SEO:
"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
Search Engine Submissions – Google, Yahoo, Bing
Directory Submissions
Press Releases Submissions
Article Directory Submissions
Social Networking and Bookmarking Sites
Submit to RSS feed Directories
Sitemap Submissions
Video Submissions
Use Keywords in anchor text
Obtain links from high ranking publisher sites
Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.
For On Page SEO you attract readers by providing high-quality content. The technique is to make the articles as relevant as possible to what the searcher is looking for. It greatly helps if you are an expert on the topic you are writing about. This way, you can give new and useful information to the reader. This type of SEO mainly uses keywords to let the search engine know that the website has what the searcher is looking for. The main strength of On Page SEO is that once the reader has been directed to the site, he or she is more likely to stay since it relies on unique and relevant content. However, especially for new websites, it might take time before the search engine discovers your content. There is also a limit to how many times you can use the keyword because too much usage may mark your content as spam.
On-Page SEO:
Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common on-page SEO mistakes
Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Avoid spammy SEO tactics
Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking
Off Page SEO:
"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.
Search Engine Submissions – Google, Yahoo, Bing
Directory Submissions
Press Releases Submissions
Article Directory Submissions
Social Networking and Bookmarking Sites
Submit to RSS feed Directories
Sitemap Submissions
Video Submissions
Use Keywords in anchor text
Obtain links from high ranking publisher sites
Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.
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