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Wednesday 24 October 2012

Link Wheel

Link Wheel is a link building strategy to get lots of backlinks and achieve high page rank in the shortest possible time. Creating a link wheel can be very beneficial to your online content. This is what is known as off-site linking. Creating links from your page to content that relates to your product or a service is important. This is SEO work that you can control. Having other companies, articles and other content linked to your content is what creates a wheel and generates more popularity and traffic for your website.Link wheels are one of the most advanced forms of SEO building on the market right now. How this works is that you create anywhere from 12 to 116 new blogs or microsites for your main target page. Each page must have a minimum of 200 words of content on the site as well as a link to your main target page as well as one of your other microsites. This will create a chain reaction of links that will bounce people around from site to site that are all owned by you and are all related. In order to make this venture popular, you have to create blogs and things on popular blog pages such as wordpress.com, blogger.com or hubpages.com that people frequently use and are well established.
There are chiefly four main points to remember about building effective link wheels:
Appropriate keywords
Using and amassing data on web 2.0 sites
Using articles and content of high quality
Getting the sites linked and making the wheel
the links between your website and the other web 2.0 property sites is in the form of a wheel that is linked and hence the name. Search engines likes content and especially values these kinds content is qualitative as well as related to the website or connected with the client`s website in one way or the other. Our linkwheel experts will deliver your requirement with top notch quality by engaging in the apt linkwheel creation that will prove to be fruitful for your online business.
Link Wheel is a very powerful link building concept because it tries to imitate the natural internet pattern and search engines always love natural link building. Rather than getting links from unrelated websites and dubious sources, link wheel tries to get their links from related niches on the internet. Moreover, link wheels have the ability to multiply your links count over a period of time. Previously, network websites were created in an effort to boost the ranking of particular websites but the problem with such websites were that they easily raised the suspicion because it looked very artificial as they did not follow any link wheel pattern but all of them just pointed to one website they targeted. Link building through link wheel is a refined version of network websites. It has proven to be the best link building strategy.
By doing this, you are passing the benefits throughout your work and each site builds in value from links of other blogs that you have connected to it. And since you have so many blogs linked to one target page, you make the target page look like an authority in the niche your content is in.

Pay Per Click(PPC)

PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click.’When our clients ask us to define Pay Per Click, we tell them that PPC is a very cost-effective means to get their site noticed by their target audience while our other Internet marketing strategies are gradually helping their site achieve their natural ranking potential.With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website or network of content websites the site publisher would usually set a fixed pay per click rate. Also called cost-per-click (CPC).
The most common form of PPC ads are displayed on search engine results pages (SERPs) above and to the right-hand side of the organic results in response to the users search term. They are clearly labelled as ‘Ads’ or ‘Sponsored Results’ to differentiate them from the organic listings.PPC advertising is very flexible and quick to set up in comparison to other types of online advertising. In future posts I will cover how PPC works, the set up process, ongoing management of your campaigns and some helpful tips and advice.
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
How does Pay Per Click Advertising work?
Budget Determination
Keyword Selection
Search Engine Selection
Ad Creation
The cost per click is determined by many different factors:
Number of competitors bidding for that word
Position of the ads in the search result
The quality of the ad and relevance to the keyword
The quality of the website that users will finally end up on
The relevance of the website that users will end up on to the keyword and the ad
The click through rate of the ad (how many people click the ad compared to how many times the ad is displayed)

Search Engine Marketing

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to search marketing.Search Engine Optimization is a full-service process that encompasses everything from an initial consultation to keyword generation, copywriting, website redevelopment, creating incoming links, submitting and finally, reporting on service results. Let our professional staff of copywriters, optimization engineers and link developers help your website climb to the top of the search engines. SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Factors of SEM:

Gaining traffic through free SEO efforts
Gaining traffic through paid search advertising

Thursday 27 September 2012

Search Engine Optimization (SEO)

SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

Search engine optimization SEO is the way to get your website to work best with different search engines such as Yahoo, Google and Bing for getting huge gains, ranking opportunities doing keyword research. It is a mission for increased visibility in search engines through quality links, social popularity, relevant copy and domain trust.

Search Engine Optimization Tips

Search engine optimization is a useful technique that helps search engines find out and rank your website greater than the other websites in response to a search question. Hence, SEO helps you in getting traffic from different search engines. Search engine optimization is the best technique of getting huge traffic to your website.

There are many processed involved in SEO to help you in getting the traffic to your website and increase the Google page rank. Many people use this useful technique to make their website visual in many search engines. SEO technique introduces your website to a number of people and as a result you get huge traffic.

Why SEO is so important?

If you have just started your online business then it is very necessary that you get it search engine optimized. The big reality is that the internet has become a very cut-throat market place. There are almost thousands of web sites that are trying to get the attention of different visitors. Most of the sites are yet found from search engines according to many specialists and the issue is only nearly ten sites come in the first page if you enter a relevant keyword.

If your site is in the second page and not in the first page for that particular keyword then it does not get the traffic that it requires for becoming successful. Hence you must opt for SEO which is an efficient service, which helps your site accomplish top ranking at different search engines such as Google and Yahoo.

Hence SEO has huge importance in getting success in online business. It is only search engine optimization that makes your site visible in online business. It also explains why your site needs SEO. It is an ultimate need.

SEO Techniques

On-Page SEO

For On Page SEO you attract readers by providing high-quality content. The technique is to make the articles as relevant as possible to what the searcher is looking for. It greatly helps if you are an expert on the topic you are writing about. This way, you can give new and useful information to the reader. This type of SEO mainly uses keywords to let the search engine know that the website has what the searcher is looking for. The main strength of On Page SEO is that once the reader has been directed to the site, he or she is more likely to stay since it relies on unique and relevant content. However, especially for new websites, it might take time before the search engine discovers your content. There is also a limit to how many times you can use the keyword because too much usage may mark your content as spam.

On-Page SEO:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months

Avoid common on-page SEO mistakes

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags

Avoid spammy SEO tactics

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking

Off Page SEO:

"Off Page" SEO refers to the text and "inbound" linking from OTHER web site pages to your web site pages. This is a much more difficult if not impossible factor to completely control. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. The best types of links that you can get are from trusted sources such as universities, newspapers and even some of the top notch directories such as dmoz and Yahoo.

Search Engine Submissions – Google, Yahoo, Bing
Directory Submissions
Press Releases Submissions
Article Directory Submissions
Social Networking and Bookmarking Sites
Submit to RSS feed Directories
Sitemap Submissions
Video Submissions
Use Keywords in anchor text
Obtain links from high ranking publisher sites

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you, if you are trying to rank for the phrase blue widgets and you can get a site to link to you including that phrase in the text or alt tag of the link then that is going to help you to rank higher for that particular phrase.